Insurance products offered by the insurers are of value to the policyholder and that their pricing is appropriate and fair between the insurer. There are various verities in Insurance according to the different needs. Now a day’s customer is analyzing and comparing the policies of various companies with one another and choosing the best among them. The insurance industry has a huge market to target. Insurance products act more as a protection tool than as a way to save tax. The main factor to compare insurance policy is Price, service, and products that differentiate one product from another. No Company can introduce a new product before taking prior approval from the Insurance Regulatory and Development Authority (IRDA).